How Zocks is Accelerating AI-Powered Automation for Financial Advisors

Zocks, the AI assistant for financial advisors, led by Mark Gilbert and Ákos Ratku, has secured $45 million in Series B funding co-led by Lightspeed Venture Partners and QED Investors, along with participation from Illuminate Financial and all existing investors, including Motive Partners, Expanse Venture Partners, Entrée Capital, and 14Peaks Capital. The round brings total funding for Zocks to $65 million, and follows its $13.8 million Series A in March 2025.

With new funding, Zocks plans to expand its agentic AI beyond admin automation, helping advisors spot planning opportunities across their entire client base and act faster with context-aware recommendations. The company will also scale enterprise features with deeper integrations, stronger security and compliance, and broader capabilities to help firms better understand customers and optimize their businesses using agentic AI.

Zocks saves advisors 10+ hours per week by turning client conversations into structured data and syncing it across CRMs, financial planning, tax, and portfolio management systems. It automates workflows like onboarding, account openings, meeting prep, follow-ups, and document processing. By combining conversation insights with connected platform data, Zocks surfaces new opportunities, such as clients without college savings plans, unmanaged 401(k)s, or those nearing RMD age, and suggests next-best actions that advisors can execute in one click.

Over 5,000 financial firms use Zocks to transform every advisor-client conversation into structured data and actionable insights with industry-leading accuracy. Enterprise customers include Ameritas, Carson Group, Kestra Financial, and Osaic.

Shannon Spotswood, CEO of RFG Advisory, said, “Zocks stands apart because they deeply understand both the technology and our profession. Their AI product solves real problems for advisors and teams, eliminating operational bottlenecks and surfacing insights we couldn’t access otherwise. With Zocks, our advisors can maximize time and run a better business without compromising the independence that defines us.”

Mark Gilbert, CEO and Co-founder of Zocks, said, “This past year has shown how fast AI is advancing and how quickly client expectations are changing. Clients want highly personalized service where advisors anticipate their needs. Zocks is both a system of work and a system of insight, aggregating data to identify revenue opportunities and guide advisors to be more proactive and personalized across their entire book.”

Arif Janmohamed of Lightspeed said Zocks’ AI platform, with deep workflow automation and native architecture, gives it a strong market advantage and justifies continued investment.

Laura Bock of QED Investors added that Zocks is becoming the system of work for advisors, enabling enterprise-scale automation across core systems and compliance while supporting personalized client service.