Meet PinAI, the Ticket Hookup Every Fan Wishes They Had

SeatPin, the ticket marketplace built for fans, led by Galin Ananiev, has introduced PinAI, an AI-powered assistant that turns the search for any ticket into a simple conversation. 

Sold-out doesn’t have to mean out of luck. PinAI lets fans describe the event they’re looking for, by text or voice, and searches for relevant ticket options.

Instead of scrolling through social media, websites, and ticket listings, users can simply ask for what they want, whether it’s two tickets to El Clásico in Madrid or front-row seats for Ariana Grande at The O2. PinAI is designed to work less like a traditional chat engine and more like a personal ticket-finding assistant, helping fans discover hard-to-find seats through a single request.

PinAI recommendations come from Seatpin’s verified sellers and are covered by its pinSAFE 100% guarantee, which provides a refund if purchased tickets are not delivered. Seatpin also offers human customer support to assist with issues throughout the purchase process.

“PinAI is designed to make buying tickets as simple as a friendly conversation,” said Galin Ananiev, Founder and CEO of Seatpin. He noted that fans seeking sold-out tickets often turn to social media or messaging apps, where authenticity and delivery are uncertain. PinAI aims to offer a more reliable alternative by finding tickets through a verified marketplace.

Built for Match Day, Main Stage, and Front Row.

• Buyer protection: Seller payments are tied to successful order completion, adding accountability beyond informal resale channels.

• Ticket replacement: When delivery issues arise and alternatives are available, Seatpin prioritizes replacement tickets over simply canceling an order.

• One marketplace for major events: Fans can find tickets for football, concerts, combat sports, Formula 1, tennis, basketball, and more across multiple countries.

• Global reach: Verified sellers worldwide provide broader availability, with support for multiple languages and currencies.

• Human support: Customers can get assistance before purchase, during delivery, and through the event itself.

“Ticket resale has a reputation problem, much of it deserved,” said Ananiev. He argued that the industry’s issues stem less from resale itself and more from the lack of structure and accountability. Verification, payment controls, technology, and customer support can reduce many of the risks associated with anonymous ticket resale.

Seatpin continues to develop PinAI, alongside wider international event coverage, an expanded seller network, and ongoing investment in customer verification and delivery processes.

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