Glimpse Builds AI-Native Infrastructure for Retail and CPG

Glimpse, the AI platform for CPG and retail operations, led by Akash Raju, Anuj Mehta, and Kushal Negi, has raised a $35 million Series A led by Andreessen Horowitz with continued participation from 8VC and Y Combinator.

The round comes less than a year after the previous financing and brings Glimpse’s total funding to $52 million. The capital will support scaling the platform as it evolves into a system of action for leading consumer brands.

CPG is one of the largest markets globally by GMV, yet it remains largely underserved by modern software. Brands selling through major retailers operate on fragmented, unstructured data spread across numerous portals and legacy systems. As a result, analysts spend significant time extracting data, reconciling deductions, disputing invalid fees, and manually applying cash, work that impacts margins but offers limited strategic leverage.

Across the industry, over $100 billion is spent annually on back-office labor with limited productivity gains from prior enterprise software. AI now enables end-to-end automation of this complexity.

Glimpse applies AI to deliver operating leverage for consumer brands, addressing up to 10% of P&L lost to invalid fees and inefficient retail workflows. Initial focus areas include deductions, revenue recovery, and cash application, core processes tied to retailer relationships and financial performance.

By centralizing fragmented retailer data from multiple portals alongside internal systems such as ERP platforms, a unified data foundation has been established to automate workflows end-to-end. This foundation now supports a broader system of action, embedding intelligence into the financial core of modern retail operations.

Since launching less than two years ago, Glimpse has achieved 14× year-over-year growth, supporting retail operations for over 200 brands and partners, including Suave, ChapStick, Lemon Perfect, IQBAR, and Brami.

“Our mission is to bring consumer brands into the world of AI,” said Akash Raju, Founder & CEO of Glimpse. “CPG and retail remain foundational to commerce, yet scaling a brand is still highly complex. The goal is to eliminate the need for increased headcount to manage that complexity and reduce margin leakage, returning significant value to brands while enabling more efficient, scalable operations.”

Glimpse delivers a 91% dispute win rate, reduces up to 80% of manual labor hours, and enables brands to dispute three times more volume on average. Every fee is reviewed, with no minimum threshold applied.

“Like many large CPG brands, Evermark previously applied a dollar threshold on deductions due to limited time and resources. With AI-driven automation from Glimpse, that threshold has been removed, unlocking millions in cash flow that was once written off as a cost of doing business,” said Sean Quinn, Senior Director of FP&A.

“Automation of reconciliation processes is streamlining manual workflows and improving overall financial performance.”

For a $1B CPG company, a Glimpse agent reviewed 17,000 deductions in under 24 hours, work that would take nearly two years manually, identifying millions of dollars in recoverable revenue.

“For decades, retail back-office operations have relied on spreadsheets and fragmented workflows,” said Joe Schmidt of Andreessen Horowitz. “Strong customer validation highlights clear, measurable ROI. By embedding AI into core financial and operational workflows, Glimpse is evolving the market from incremental tools to essential infrastructure for modern brands.”