Saltfish Emerges Out of Stealth Mode, Announces $730K in Funding

Saltfish, the video platform for your funnel, led by Simon Blackman, Magnus Friberg, and Henrik Eriksson, announced its launch with $730K in funding led by Antler with participation from Further than Capital, Operators & Friends, Martin Kõiva (founder of Klaus), Juha Valvanne (founder of Nosto), Moaffak Ahmed (serial entrepreneur & angel investor), Leo Giertz (serial entrepreneur & former GP) and Nicholas S. Jacobsson (founder of Influeri).

Saltfish was founded on the belief that video should move beyond static marketing campaigns and one-off explainers. Video is the world’s most engaging medium, yet it has long been expensive, difficult to maintain, and limited to 1-to-many broadcasts. Saltfish aims to make video alive, adaptable, and present everywhere customers are—guiding, engaging, and driving action in real time.

Saltfish already powers hundreds of thousands of user experiences worldwide, with companies like Bokio, Contrast, and OtterlyAI embedding interactive video touchpoints directly into customer journeys. These touchpoints welcome visitors, explain products, and guide users at critical moments, delivering video that feels personal, dynamic, and effortless to update.