How Ploy is Transforming Identity Governance with AI

Ploy, an AI Native identity, governance, and security platform, led by Harry Lucas and Jacob Prime, has raised £2.5 million led by Osney Capital, with participation from Superseed, Tiny.vc and Rule30, alongside notable angels including Johnathan Scudder (co-founder of ForgeRock), Alastair Paterson and James Chappell (co-founders of Digital Shadows), Mark Ryan (VP of Product Management at ZScaler), Jonathan Tom (VP of GTM Enablement at Rapid7), Tony Pepper and Neil Larkins (co-founders of Egress) and Charles Delingpole (co-founder of ComplyAdvantage, Market Finance, and The Student Room).

Ploy addresses the growing identity security challenge, where 80% of cyberattacks exploit access risks, and legacy IGA tools leave modern, SaaS-heavy companies overwhelmed. The platform automates onboarding, offboarding, access requests, and reviews, with pre-built integrations and workflows that can be deployed in under 20 minutes. Its embedded AI assistant, Luna, helps security teams detect anomalies and make smarter access decisions, focusing on mid-market companies with up to 5,000 employees.

Ploy has already secured over 1 million access entitlements and identified more than 26,000 SaaS applications using company identities across its customer base.

Ploy’s customer base includes fast-growing companies such as Payfit, Not On The High Street, Welcome to the Jungle, ComplyAdvantage, Liberis, and Times Higher Education, all benefiting from stronger security posture. Ellie Mental Health uses Ploy to detect risky access entitlements within seconds, gaining critical visibility, automation, and scalability to securely manage identity and access as the organization grows.

The rapidly growing startup has already doubled revenue with just four employees, following a 2024 raise from strategic angels. The new VC funding will accelerate product development and scale go-to-market efforts amid rising global demand. With the Identity Governance and Administration market projected to grow from $7.1bn in 2023 to $23.4bn by 2032, driven by stricter regulations, AI adoption, and identity as a key cyberattack vector, Ploy is redefining identity governance for mid-market companies still reliant on manual processes.