How Naboo is Building an AI-Powered Event Procurement Platform
- Karan Bhatia
- 2 minutes ago
- 2 min read
Naboo, an AI-powered corporate events (MICE) procurement platform, led by Maxime Eduardo, Antoine Servant, Lucien Bredin, and Jean-Louis Villeminot, has raised a $70M Series B led by Lightspeed Venture Partners, with participation from its existing investors Notion Capital, ISAI and Ternel, less than a year after a €20M Series A (February 2025).
The announcement coincides with the opening of a New York office as Naboo’s new North American hub following Montreal, building on European expansion initiated in 2025 with locations in Hamburg and Barcelona.
An Ambition: Building a Global Infrastructure for Event Procurement
Event procurement remains one of the most complex enterprise spend categories, shaped by rapidly changing requirements, multi-vendor coordination, strict compliance, and fragmented payments. Naboo positions itself as a category-defining platform, transforming this complexity into a standardized, traceable, and AI-optimized operating model.
The objective is to deliver a global infrastructure that unifies procurement performance, compliance, automation, and governance, providing enterprises with measurable savings, operational control, and consolidated visibility at scale.
Lightspeed Venture Partners is leading the investment, positioning Naboo among a portfolio of category-defining technology companies as AI increasingly drives differentiation in enterprise software.
The global corporate events market, estimated at $400 billion, is being reshaped by the growing strategic importance of customer- and partner-facing events such as conferences, product launches, and brand activations.
Naboo reports $150 million in transaction volume, consistent 3× year-over-year growth over the past three years, zero churn among corporate customers, and a win rate above 90% in large enterprise RFPs. Strong inbound demand is reflected in adoption by global companies, including Meta, Google, Microsoft, Amazon, HubSpot, Figma, and ElevenLabs.
Following strong traction in the United States, accounting for more than 10% of revenue within five months, Naboo is establishing its North American hub in New York after Montreal. The move aims to scale U.S. go-to-market efforts, support global enterprise rollouts, and build a local partner ecosystem.
The Series B will fund four strategic priorities:
Deployment of a specialized AI agent enabling near-instant self-serve event booking alongside concierge support.
Consolidation of payments through an integrated corporate card connected to enterprise systems such as ERP, P2P, and HRIS.
AI-driven sourcing and RFP optimization to accelerate procurement and deliver potential savings of up to 30%, depending on context.
Extension of the AI-powered infrastructure into other fragmented and compliance-heavy procurement categories.
“This $70M Series B positions Naboo to set the global standard for AI-powered event procurement, delivering enterprise-grade performance, compliance, and automation at scale as expansion accelerates in the U.S. and worldwide.”
“AI is reshaping how teams operate, with less coordination, faster decisions, and higher expectations. Naboo has already embedded AI at the core of its platform, delivering measurable value in the highly complex world of event procurement. With this foundation, the company is positioned to expand into other fragmented enterprise spend categories and unlock large, underserved services markets.”