How Luxury Presence is Building the Growth Platform for Relationship-Driven Real Estate Agents

Luxury Presence, the growth platform for real estate’s top performers, led by Malte Kramer, has raised $37 million in new capital to accelerate the launch of Presence® CRM and deepen the data and intelligence layer that feeds our platform, including $22 million in Series C equity, led for the third time by Byron Deeter of Bessemer Venture Partners, with participation from NextEquity Partners, GSBackers, a Stanford alumni fund, including Zillow co-founder Spencer Rascoff, real estate coach Tom Ferry, top-producing agent Jade Mills, NBA champion Dirk Nowitzki, and many others, and a $15 million debt facility with J.P. Morgan.

The future of real estate belongs to relationship-driven agents supported by AI. At Luxury Presence, we’ve seen top agents grow through trust in their brand, yet that growth often forces them into marketing tasks, lead nurturing, database management, paperwork, and scattered follow-ups across disconnected tools. These distractions pull them away from clients, the work that actually drives their business. High-performing agents no longer need to operate this way.

The next generation of agents will run on a unified, AI-enabled growth platform that brings relationships, data, and client experience into one place, from first impression to closing. Instead of managing tools, agents will focus on building relationships and serving the people who drive their business.

Presence® CRM is the first AI CRM built for relationship-driven businesses. It eliminates the software friction that slows agents down, turning their existing networks into a consistent source of opportunity. As agents grow, their relationships multiply, but so does complexity. Presence® CRM removes the manual database work and follow-up so agents can focus on the people who matter most.

Presence® CRM uncovers hidden opportunities inside an agent’s network without manual tracking. It unifies contacts, followers, communication history, property data, and third-party signals to highlight when relationships are most likely to convert. Property records update automatically, life events are detected in real time, and financial readiness shifts are surfaced early.

Presence® AI manages the database for the agent, identifying the right moments to reach out and drafting on-brand messages and prompts. Each day, agents receive a focused list of “Smart Tasks” showing who matters most and the next best action. For luxury agents especially, this turns long-term relationship nurturing into a streamlined, high-impact workflow. Presence® CRM becomes the foundation of the growth platform, amplifying an agent’s service, relationships, and brand while removing manual complexity.

Luxury Presence entered Series C with profitability, 40%+ revenue growth, and nearly $100M ARR. The platform now supports 87,000+ agents and $450B in annual transaction volume, with 30% of WSJ’s top 100 agents onboard.

Clients grow 6× faster and close 3× more volume than peers, driven by strong performance metrics: 198% more unique visitors, 74% more website traffic, 56% more listing traffic, and 90% more listings and volume.

Luxury Presence emerged from seeing elite agents deliver exceptional service while battling outdated tools. The company’s first chapter centered on creating premium digital presence, websites, and marketing that reflected an agent’s reputation and strengthened long-term relationships.

Yet despite better digital foundations, the core burden persisted: agents still spent too much time managing contacts, follow-ups, and fragmented systems as their relationships grew more complex.

AI finally makes it possible to eliminate manual, repetitive work in real estate without adding more software overhead. Luxury Presence’s decade of powering agent-branded digital homes created a uniquely rich first-party data foundation, with hundreds of millions of interactions across billions of data points.

This foundation enabled AI Marketing Specialists, who demonstrated that high-quality marketing can be executed at scale with no added burden. Building on that success, the platform now expands into relationship management with the launch of Presence® CRM.

The most successful real estate businesses win through relationships, but growth has historically forced agents into manual work and disconnected tools. Presence® CRM reverses that dynamic. It unifies relationships and data in one platform and uses AI to manage complexity quietly in the background, enabling consistent growth without sacrificing client focus. Clients receive more timely, personal service, and agents operate at a higher standard.