How EditWithAva is Empowering Video Editors to make Real Video as Effortless as AI Video
- Karan Bhatia
- 12 hours ago
- 2 min read
EditWithAva, a video editing tool for everyone, led by Matthias Rossini, a former breakdancer in LA, Adrian Montoya, a creative filmmaker turned rocket scientist turned AI engineer, and Dominik Doerner, a serial founder and technical operator, has announced its launch with a simple mission: make real videos as easy to create as AI-generated ones. The startup is backed by EWOR, a selective founder fellowship that supports top tech founders with up to €500,000 in funding and mentorship from unicorn builders such as Adjust, ProGlove, and SumUp.
With more than 200 million creators worldwide, core editing workflows, cutting retakes, syncing audio, and formatting, have changed little in decades. Ava’s approach is to use AI not to replace human creativity, but to remove the repetitive editing work so creators can focus on storytelling.
EditWithAva is an AI video editor that understands raw footage semantically, analyzing not just transcripts, but what is said, shown, and how both connect. Creators upload footage libraries, describe their intent in plain language, and receive platform-ready videos through a chat interface, without timelines or manual assembly.
With the product now live, the roadmap focuses on expanding the user base, adding new output formats, and scaling across content types, from short-form and UGC to ads and internal communications. In an early pilot, socialbnb converted folders of raw footage into voiceover-led Meta ads without using a traditional editing workflow.
Product Features:
Large input capacity: Users can link entire drives as reference material, up to 5 hours of video in beta and 20+ hours for pilot users.
Creative decision-making: Ava goes beyond editing, sourcing stock footage, writing scripts, generating voiceovers, and assembling videos with captions and zoom-ins using inputs such as MP3 voiceovers, b-roll libraries, and a-roll footage.
Feedback & variations: Users can provide feedback in plain English to receive revisions or alternate versions of an edit.
Editor compatibility: Ava integrates with major NLEs, including Adobe Premiere, DaVinci Resolve, and Final Cut Pro, for further refinement.
