How Adfin is Helping the World Build Better Businesses

Adfin, the first platform designed from the ground up for the specific demands of invoice payments, led by Tom Pope & Ciprian Diaconasu, has raised Series A, bringing the total invested in Adfin to over $30M in less than two years. The long-time supporters, Index Ventures, have tripled down by leading the round, along with existing investors Visionaries Club. The company is delighted to welcome Stéphane Kurgan, one of Europe's best operators, and Andrey Khusid, founder of Miro, as new investors. 

Adfin is expanding beyond payment collection to automate broader finance workflows through a combination of payments infrastructure and AI.

The Series A funding will support the company’s vision of reducing manual financial tasks while keeping humans in control of decision-making.

Where Adfin Started: Solving Late Payments

Late payments remain a major issue for businesses, with 63% of UK companies experiencing overdue invoices. Adfin was founded to help businesses get paid on time while maintaining strong customer relationships.

The company initially focused on building a payments infrastructure designed to streamline money movement and improve collections. Features such as faster direct debit setup, automated backup payment links, accounting software integrations, transparent pricing, and daily settlements have helped reduce late payments among Adfin customers to just 9%, significantly below the UK average.

Where Adfin Is Going: Money That Moves Itself

Adfin is expanding beyond payment collection to build an agentic finance platform designed to automate money movement workflows across finance teams.

By combining financial infrastructure with AI-driven automation, the company aims to streamline tasks related to payments, cash flow management, and broader financial operations while keeping processes secure, auditable, and human-controlled.

Adfin believes faster payments and stronger cash flow management are fundamental to building healthier businesses, positioning money movement as a core operational function rather than administrative overhead.

Coming Soon: Customer Agents

Adfin is preparing to launch “customer agents,” an AI-powered credit control system designed to automate repetitive finance tasks such as late fee calculations and tailored payment reminders while keeping human oversight in place.

The company plans to expand this agentic workflow approach across broader finance operations over time, with the Series A funding supporting further product development and scaling efforts.