GoodFit Redefines Go-To-Market for the Modern Era

GoodFit, a platform to implement & scale any GTM strategy, led by Aleksander Bury and Harrison Rose, has raised $13 million Series A led by Notion Capital, with participation from Salica Investments, Inovia Capital, Robin Capital, Common Magic, and Andrena Ventures.

For the past five years, GoodFit has grown profitably and independently, partnering with some of the world’s fastest-growing companies, including Personio and Clari.

Since 2020, the GTM landscape has evolved dramatically. Traditional playbooks, which relied on handing reps massive databases of accounts and contacts, no longer suffice. High-growth B2B companies running sales-led or account-based motions increasingly sought smarter, more focused approaches.

GoodFit has raised the bar by pre-mapping qualified markets for sales and marketing teams, delivering deep, real-time insights into every account, and scoring and segmenting accounts against high-performing customer cohorts.

Programmatic GTM, powered by AI and automation, allows a single operator to coordinate outreach to thousands of accounts across multiple channels, reducing costs, expanding reach, and letting humans focus on high-value work. Fully automated campaigns at GoodFit generate millions in pipeline each quarter with no SDRs.

This shift makes pre-mapped accounts, enriched data, and actionable insights essential. Companies adopting programmatic GTM often use a hybrid approach: top-tier accounts get dedicated attention, while lower tiers are managed programmatically. GoodFit’s platform is designed to meet the growing demand for reliable, configurable data, helping businesses scale programmatic GTM and capture measurable growth.

AI is transforming go-to-market, but success still depends on high-quality, contextualized data. GoodFit combines tailored datasets, performance insights, and AI agents to help revenue leaders make smarter, faster decisions across accounts, channels, and campaigns. With expanded capacity, GoodFit is now bringing world-class programmatic GTM to more teams and businesses than ever before.