Founders Fund Invests in Netic - AI Platform for Plumbers and Roofers

Netic, the complete AI-growth engine for service enterprises, led by Melisa Tokmak, has secured $23 million in a Series B funding round led by Founders Fund, valuing the company at $450 million. Its seed round was led by Greylock Partners with Founders Fund participating, and its Series A was led by Founders Fund with participation from Greylock, Hanabi Capital, Day One Ventures, SV Angel, and several angel investors.

Netic is equipping regional businesses, home services corporations, and contractors like electricians, roofers, and repairmen with AI tools.

AI tools have long been pitched to small businesses, but Netic stood out to Chris Hoffmann of Hoffmann Brothers with a broader product vision. Its software handles everything from call tracking and customer intake to scheduling. When a tornado hit St. Louis earlier this year, generating more than 600 calls in 90 minutes, Netic’s AI systems managed most of the surge, enabling rapid response and effective triage.

Founders Fund Partner Amin Mirzadegan said the firm rarely backs three early rounds in a row, with only Cognition AI and Anduril previously receiving similar support. He noted that the AI opportunity among Main Street businesses is significant, as these companies have long been overlooked by Silicon Valley and are far harder to reach than customers in nearby tech hubs.

Tokmak’s path to Silicon Valley began in a small town in Turkey, with studies in India and later Stanford, followed by product and engineering roles at Facebook and Scale AI. A difficult experience securing a heating and ventilation service for her home revealed widespread issues in home services, inspiring the creation of Netic, an AI platform that manages customer requests and scheduling.

Netic now serves industries such as pest control, roofing, and plumbing, key pillars of the U.S. economy. The company has kept its funding rounds intentionally modest to build a durable business. The new capital will support expansion into more home services, additional customer tools, and growth beyond the current 22-person team.