Employee Rewards & Recognition Platform Awardco Raises $165 Million, Surpasses $1 Billion Valuation Mark.

Co-founded by Steve Sonnenberg(CEO), Mike Sonnenberg(CTO), and Tanner Runia(President), Awardco bags $165 Million Series B led by Sixth Street Growth with Union Square Advisors LLC as the financial advisor. Awardco’s latest funding will expand its platform with enhanced rewards, performance tools, and AI-driven insights to better support HR teams. It will also strengthen HRIS and partner integrations, improve global infrastructure, and support the company’s international growth—marked by its new London office serving as a hub for EMEA expansion.

Awardco, trusted by 3,000+ organizations like AT&T and Adobe, is redefining employee recognition with 300M+ reward options and transparent, markup-free pricing for 6M users across 163 countries.

Awardco CEO Steve Sonnenberg founded the company in 2011 to modernize employee recognition, inspired by his father's work in the industry. CTO Mike Sonnenberg built the scalable tech behind the platform, while President Tanner Runia drives growth and operations. Together, they’ve helped Awardco serve over 6 million users in 163 countries with 300 million+ rewards.

Awardco’s momentum continues to build—recently named a G2 Top 100 Software Product for its innovation and customer satisfaction. Through its RCGNZ Summit and ongoing platform enhancements, Awardco is not just a service provider but a thought leader redefining employee recognition. With fresh funding, global expansion, and a cash-flow-positive business, Awardco is scaling its impact, making recognition a strategic driver of engagement and culture. Backed by investors like Sixth Street Growth and Spectrum Equity, the company is poised to transform how the world works.