AI Marketing Company Aizy Raises €2 Million, Hits €22 Million Valuation in Under a Year

Aizy, an AI-powered performance marketing platform for small and mid-sized businesses, led by Stefan Nuijten and the team, has secured €2 million in additional funding, bringing its valuation to €22 million less than a year after launch. The round was led by founder Stefan Nuijten, alongside existing investors Michiel Mol, Joost van der Klooster, and Gijs Nagel. The follow-on investment comes just months after the company raised €1.5 million in August, underscoring strong investor conviction in Aizy’s rapid growth and scalable AI technology.

Aizy provides an AI-driven performance marketing infrastructure that connects directly to Google and Meta ad accounts, automatically optimizing budgets, campaigns, and conversions.

By replacing manual agency workflows with scalable automation, the platform improves efficiency, reduces errors, and enables partners to serve more clients with higher and more predictable returns.

In its first year, Aizy reached €2 million in ARR and built a client base of more than 150 organizations across retail, e-commerce, and automotive, reporting double-digit gains in conversions and revenue through data-driven optimization.

According to Michiel Mol, revenue growth was matched by strong execution and vision, noting that only a small percentage of SaaS companies reach €1 million ARR in their first year. Achieving €2 million in that timeframe places Aizy among a limited cohort, with AI-enabled recommendations transforming ad spend into a controllable and structurally improved growth engine.

Founder Stefan Nuijten describes the funding as validation of a broader shift from manual campaign management to scalable AI-driven systems, with the goal of redesigning the economics of performance marketing and expanding adoption in 2026 at Aizy.

Nuijten previously founded Fightclub, a Netherlands-based agency that grew into one of the country’s highest-rated firms and was sold in 2021 after operating on a billable-hours revenue model.

With Aizy, the traditional human-driven agency model is replaced by AI-based execution. The company is focusing on expansion across the Netherlands and international markets, prioritizing controlled scaling, stronger product and engineering capacity, measurable performance, and sustainable outcomes for both direct clients and agency partners.