Tracebit Announces Series A

Tracebit, the answer to assume breach, led by Andy Smith and Sam Cox, has announced its Series A investment round, led by FirstMark and joined by Accel, MMC Ventures, Tapestry VC, and CCL, with continued support from angel investors. This brings the total investment in Tracebit to $25M.

Tracebit was founded three years ago on the belief that an “assume breach” mindset would become increasingly critical, with canary deployments designed to expose attackers the moment they gain access.

While the impact of generative AI was not fully anticipated at the time, it has since become clear that, despite stronger defensive tools, AI-assisted threat actors are set to make the coming years among the most volatile in cybersecurity.

The goal was to build an enterprise platform that simplifies deploying and managing security canaries for overstretched SecOps teams, where detecting intrusions in seconds instead of months can mean the difference between containment and catastrophe.

Since then, millions of canaries have been deployed across companies like Riot Games, Snyk, Docker, and Synthesia, helping thwart red team attacks and detect real intrusions across a growing number of enterprises.

Following initial seed funding in 2024, Tracebit significantly expanded its platform, adding support for Azure, Kubernetes, CI/CD pipelines, developer workstations, and identity providers beyond its original AWS environment, while launching a Community Edition to improve accessibility.

The new investment will accelerate product development and strengthen customer support in the UK and from a new office near Union Square in New York. It also accompanies the launch of new offerings, including Perimeter Canaries, Deceptive Artifacts, and GCP support.