PostHog Plans to Dive Deeper into the World of Dev Tools

PostHog, helping product engineers build successful products, led by James Hawkins and Tim Glaser, has secured $75 million in Series E at $1.4 billion, led by Peak XV Partners, with significant participation from existing investors. 

PostHog is entering Act 2: evolving from “just” analytics into a full-fledged devtool. The focus remains on enhancing existing tools and adding new ones to deliver deeper insights into product performance, while also beginning to generate pull requests automatically.

Engineers often start their day buried in escalated support tickets, Slack threads, emails, and customer feedback, sometimes only getting to new features by afternoon. The goal is to let engineers start work and instantly see a list of pull requests automatically generated from everything that’s happened since their last session.

For smaller issues, the workflow jumps straight into merging, closing, unblocking, or editing. Beyond that, once a feature is released, it can automatically add event tracking, feature flags, experimentation setups, and even draft messages for feedback. Early versions will roll out to interested early adopters for feedback, though it may generate a lot of notifications.