Naoma Launches Video AI Agent for Instant Product Demos - No Sales Calls

From Left to Right: Dmitry Zakharov (CEO and Co-founder),  Dima Ivanouski (CRO and Co-founder), David Klassen (CTO and Co-founder), Anna Bunina - HRD.

Naoma, an AI video sales agent that runs personalized demo calls 24/7 in any language, led by Dmitry Zakharov, Dima Ivanouski, David Klassen, and Anna Bunina, has announced the launch of the first AI video sales agent that runs instant personalized demo calls, with no sales representative required. The launch is supported by a $440,000 pre-seed round, led by ULTRA VC, with participation from Sparkle Ventures and a group of angel investors.

While the average B2B company takes 1 day, 5 hours, and 17 minutes to respond to a demo request, Naoma cuts that wait to around 10 seconds. Its AI agent delivers instant, voice-led product demos, answers questions in real time, adapts the experience on the fly, and automatically syncs insights to CRM systems.

“Our research shows many people prefer instant AI support over waiting hours for human help,” said Nikita Yuriev, Managing Partner at ULTRA VC. “Naoma lets customers explore products immediately, on their own terms—and it’s genuinely fun to use.”

Users engage through voice and video avatars, including Naoma’s digital persona or branded mascots. The AI supports multilingual conversations, follows structured demo flows, answers spontaneous questions, and personalizes demos in real time based on user intent.

According to industry data, up to 98% of B2B website visitors never reach a demo, largely because 61% of buyers prefer instant, self-serve experiences over waiting for a salesperson.

The AI agent embeds directly into a company’s product, website, or email, launching instant demos at any point in the funnel. Unlike prerecorded walkthroughs, Naoma adapts in real time and continues the conversation inside the live product, no external tools or video calls required.

“Sales teams lose most of the funnel before ever speaking to a buyer,” said Dmitry Zakharov, CEO and co-founder of Naoma. “Naoma replaces slow, inconsistent demos with an AI agent that delivers instant, engaging product experiences at peak buyer interest.”

The AI agent combines product knowledge, sales logic, and CRM integration to run demos and close deals autonomously. Naoma has already completed its first fully AI-led sales.