Made Multi-Platform Turns One Video into Content Everywhere

Made, the AI platform developed by RHEI, led by Shahrzad Rafati and Lewis Ball, to amplify human creativity and scale content production, has launched Made Multi-Platform. The AI-powered workflow helps creators turn one long-form video into platform-ready clips, vertical videos, and thumbnails across YouTube, TikTok, Instagram, and Facebook.

The Problem.

For modern creators, a single piece of content rarely stays in a single format. One long-form video often needs to be transformed into multiple short clips, vertical videos, platform-specific versions, and optimized thumbnails to reach audiences across different channels.

This growing distribution workload has become a critical part of audience growth, but it is also highly repetitive and time-consuming. As a result, creators are often forced to divide their attention between producing new content and adapting existing content for every platform where their audience engages.

Key Capabilities.

The platform helps creators repurpose and distribute content across channels through a suite of AI-powered tools:

• Smart Clipping – Automatically transforms long-form videos into multiple short, platform-ready clips.

• Video Reframing – Converts landscape (16:9) content into vertical (9:16) formats while keeping subjects centered in frame, enabling seamless publishing across YouTube Shorts, TikTok, Instagram Reels, and Facebook Reels.

• Thumbnail Generation – Creates performance-focused thumbnails and continuously learns from audience engagement patterns to improve results over time.

According to Founder and CEO Shahrzad Rafati, creators are no longer producing content for a single platform or audience. Every piece of content must be adapted across multiple formats and channels, making distribution an increasingly important part of the creative workflow.

Made Multi-Platform is designed to simplify that process by helping creators transform a single piece of content into platform-specific formats for major social and video platforms. The goal is to reduce the time spent on repetitive production tasks while allowing creators to focus on creativity and audience engagement.

Built on Two Decades of Media Technology Experience.

Made Multi-Platform is powered by RHEI’s extensive media technology expertise and a proprietary dataset comprising more than 8 petabytes of rights-cleared content. The platform builds on experience gained through partnerships with major media and entertainment companies, including Warner Music Group, Sony Pictures, Universal Pictures, Lionsgate, and Paramount.