How Nevam, a TechStars-backed Martech, is giving Organizations a 360-degree View of their Customer Experience

Nevam, a martech company, led by Brittany Fox, has secured US$1.2 million backed by The Huljich Family office, Brand Fund by Previously Unavailable and Icehouse Ventures, and strategic angel investors.

Fox calls Nevam the world’s first live journey-mapping command centre, giving marketing teams a unified, real-time view to break down silos and accelerate optimisation. The Sydney-based founder built the platform after a decade running campaigns for brands like GAP, Oroton, and the Children’s Cancer Institute. She identified a major blind spot in enterprise marketing: fragmented systems, disconnected data, and siloed teams left no clear, live view of the customer experience, a problem she witnessed firsthand while leading digital transformation projects at Deloitte.

While on maternity leave, Fox left her corporate career to build the platform she had wished for, founding Nevam in 2023. The platform provides marketing, product, and growth teams with a real-time visual map of the entire digital customer journey across web, email, SMS, and social. In just 12 weeks, Fox built the MVP, sold a prototype to Woolworths’ BWS division, and secured a place in the globally recognized Techstars accelerator.

BWS uses Nevam for cross-channel optimizations, while another retailer is adopting it as a centre of excellence to embed customer focus. Following a $1.2 million raise, Fox is scaling Nevam globally, aiming to show how women building from within the system can drive innovation and prove that enterprises can find solutions beyond traditional vendors.