HockeyStack is Building Revenue Agents for the Enterprise

HockeyStack, the AI platform for revenue teams, led by Buğra Gündüz, Arda Bulut, Emir Atli, and the team, has raised $50 Million from Bessemer Venture Partners, YC, and Uncorrelated Ventures.

How It Started

In 2023, an opportunity emerged to rebuild the go-to-market foundation for large enterprises, as existing systems remained rooted in outdated data architectures introduced in the early days of platforms like Salesforce.

The solution involved shifting from static objects and fields to an event-based model, forming the backbone of a new data platform and workflow system. This approach enabled rapid adoption, scaling to over 300 companies, including Microsoft, New Relic, and Harvey, within two years.

That same architectural foundation has now enabled the launch of Revenue Agents.

Introducing Revenue Agents

Enterprises generate vast amounts of data that reflect how deals are won. A machine learning model has been developed to extract this institutional knowledge from both structured and unstructured sources, forming a dynamic system called the Blueprint.

Each revenue motion, segment, and business unit is mapped to its own evolving Blueprint, continuously updated with new data and changing business conditions. Revenue Agents are built on top of this foundation, with dedicated agents assigned to deals and accounts to support acquisition, conversion, and expansion.

Operating continuously, these agents make decisions, take actions, and involve human teams where relationship-building is most critical. Manager Agents complement this system by enabling coaching and forecasting, reinforcing the role of human judgment as a key differentiator in the AI era.