Fora Raises $60M at $1 Billion Valuation, Defining a New Category of Entrepreneurs

Fora, the platform powering a new generation of travel entrepreneurs, led by Henley Vazquez, Evan Frank, and Jake Peters, has announced it has closed a $60 million Series D at a $1 billion post-money valuation. The round is led by Forerunner and Tactile Ventures, with continued participation from existing investors Thrive Capital, Insight Partners, and Heartcore Capital. New investors PLUS Capital, alongside Amy Schumer and other members of its artist and athlete collective; BlackPines Capital Partners; and Tribeca Venture Partners also joined the round.

Since its founding in 2021, Fora has experienced rapid growth, with travel advisors booking more than $3 billion in total travel. The company reached its first $1 billion in lifetime bookings within three years, the second billion in eight months, and the third in just five months.

Fora’s next phase focuses on using AI to enhance, rather than replace, travel advisors. The company is scaling Via, its AI assistant currently in beta, which helps advisors with destination research, supplier insights, itinerary creation, and proposal generation. By automating time-intensive tasks, Via allows advisors to focus on the human elements of travel planning: relationships, expertise, personalization, and experiences that technology alone cannot replicate.

“Fora’s mission has always been to provide advisors with the infrastructure needed to build successful businesses. As AI takes on more operational tasks, uniquely human strengths, expertise, relationships, and judgment become even more valuable. By combining AI-powered tools with human expertise, advisors can build larger and more meaningful businesses at greater speed.”

— Evan Frank, Co-founder, Fora

Fora’s growth reflects broader momentum in the travel advisory profession, which LinkedIn ranked as the fifth-fastest-growing job in the United States in 2025. Of Fora’s more than 15,000 active advisors, 97% are new to the profession, including professionals from fields such as medicine, law, finance, and education, as well as retirees and full-time parents. The platform supports a wide range of advisor businesses, from those generating supplemental income to top advisors managing more than $10 million in annual bookings.

“Fora’s growth continues to accelerate, driven by a model that combines AI-powered automation with human expertise. By balancing operational efficiency with personalized guidance and accountability, Fora is creating a seamless travel experience while redefining how modern travel advisors operate.”

— Brian O’Malley, Founder and Managing Partner, Tactile Ventures

The new funding brings Fora’s total capital raised to $138.5 million. The investment will support the expansion of Via’s AI capabilities, entry into new markets, growth across categories including cruises, flights, and enterprise partnerships, and continued team expansion.