Electric Twin Raised $14 Million to Scale its AI Audience Platform

Electric Twin, helping you understand your customers better than ever, led by Alex Cooper, Dr Ben Warner, and the team, has raised $14 million in funding. The total includes a $10 million round led by Atomico, with participation from LocalGlobe, Mercuri, and Samos Investments, as well as several angel investors, including Marc Andreessen, Cal Henderson, Eric Salama, Tom Shinner, and Louis Mosley.

Electric Twin builds tools that help organizations better understand their audiences and inform decision-making. The platform combines real-world survey data with large language models, social science research, and machine learning to create synthetic audience models that estimate how people may respond to messaging, product launches, or strategic proposals.

Positioned as an alternative to traditional research methods, the approach aims to overcome the time, cost, and sampling limitations of fixed questionnaires, offering more flexible and comprehensive insights for decision-makers.

Electric Twin transforms static research data into dynamic digital audience models, enabling faster analysis and broader scenario testing.

CEO Alex Cooper said the company was born from crisis leadership experience, aiming to help decision-makers better understand audiences and anticipate responses in real time.

The funding will drive international expansion and further development of Electric Twin’s prediction technology. The company plans to refine its synthetic audience models and broaden the range of scenarios organizations can analyze, making advanced decision-support tools more widely accessible.