Dragonfly AI Launches New Emotion and Memory Metrics to Lift Creative Effectiveness by up to 30%

Dragonfly AI, helping you maximize your omnichannel creative performance, powered by a patented biological algorithm, has launched two new creative effectiveness metrics, Emotion and Memory, expanding its patented AI platform beyond Attention measurement to give brands a more complete understanding of what drives performance.

Each metric unlocks a distinct capability. Combined with Dragonfly AI’s Attention metric, they form a three-part framework that can improve response rates by up to 30%. The new Emotion and Memory metrics are based on universal creative traits that influence attention, emotional response, and recall.

Dragonfly AI models the factors that shape human response before conscious bias, enabling brands to predict real-world creative performance and optimize at scale. With Attention already measuring breakthrough, the new Emotion and Memory metrics add two more dimensions, helping brands understand how assets capture attention, drive emotional response, and stay memorable.

Emotion captures the immediate response creative generates, shaping how messages and brands are perceived, while Memory measures whether that impact is retained and influences future behavior. On their own, each metric offers a distinct view of creative quality; combined with Attention, they reveal how advertising drives both short-term performance and long-term brand growth.

Early adopters are already seeing strong results, with Dragonfly AI’s metrics achieving over 80% accuracy and validation against real-world outcomes. Creative assets scoring high across Attention, Emotion, and Memory can deliver up to 30% higher click-through rates.

James Harvey, Chief Product and Technology Officer at Dragonfly AI, noted that traditional research has long been constrained by slow timelines, high costs, and the fact that only large-budget campaigns could justify testing.

James Harvey, Chief Product and Technology Officer at Dragonfly AI, said traditional research is limited by slow cycles and high costs. Dragonfly AI’s vision and language models identify the creative traits that drive Attention, Emotion, and Memory, enabling faster, scalable optimization and more confident marketing decisions across portfolios.

The launch comes amid strong momentum for Dragonfly AI, following a £5M funding round led by 24Haymarket with support from Guinness Ventures and Foresight to drive global expansion and product innovation. The company also partnered with CreativeX to integrate its creative effectiveness intelligence directly into brand workflows.