Cycle Joins Atlassian to Empower Jira Product Discovery

Cycle, an AI-powered user feedback platform, led by Mehdi Boudoukhane, Martin Delobbe, and Julien Baudic, has been acquired by Atlassian.

Cycle was shaped in cafés, co-working spaces, cramped apartments, and countless Figma threads—through long calls, launch nights, last-minute bugs, and late beers at the Zeitgeist. Built with intensity and resilience, it survived near-death moments and investor skepticism, driven by the belief that persistence would create something truly worth existing.

Atlassian helps teams move from idea to execution. With Cycle, they can now listen to the real pulse of the user—a gap Cycle was created to fill. Integrated into Jira Product Discovery, this technology will now reach more than 300,000 companies worldwide.

Cycle will sunset as a standalone product on October 31, 2025. Users helped shape it every step of the way, and support will be provided to ensure a smooth transition—clean data exports, clear guidance toward the right alternatives, and direct communication throughout. This next chapter continues with the same commitment to customers at its core.

Cycle sunsets this fall, with its capabilities rebuilt directly into Jira Product Discovery, extending value to Atlassian’s 300,000 customers. The mission continues with greater reach, sharper focus, and renewed momentum—listening deeply, building carefully, moving fast, and making the product better for the people who create it.