CommerceClarity is Building the Intelligent Infrastructure for the Agentic Era of Commerce

CommerceClarity, building AI agents that turn raw data into intelligent retail automation, led by Alessandro Angelini, Daniele Vella, Federico Sargenti, and Michele Sampieri, has secured a €2.7 million ($3.1M) oversubscribed pre-seed round, led by IFF (Italian Founders Fund) and Entourage, with participation from Euregio+ (Alpine VC), Redstone, Vento (Exor), Ithaca Investment, and Vesper Holding.

The funding will accelerate the growth of the AI-driven e-commerce automation platform and support global expansion, with new offices in Milan, Rome, and London.

E-commerce catalog management has become too complex for manual handling. Every product requires detailed descriptions, localization, SEO optimization, and compliance with marketplace rules, yet most teams still rely on spreadsheets and manual workflows that don’t scale. The result: missing data, inconsistent catalogs, and lost sales. Having managed thousands of SKUs and billions in GMV, the team has seen firsthand that catalog operations remain the slowest and least automated process in retail.

AI is redefining how products are discovered, evaluated, and purchased. McKinsey projects that by 2030, AI agents could influence over $5 trillion in global retail sales. However, these systems rely on structured, consistent product data, something most catalogs lack today. In the emerging era of agentic commerce, products without structured data risk becoming invisible.

CommerceClarity is building a network of AI agents that automate catalog creation, pricing, and advertising. Our platform turns raw product data into structured, machine-readable content, cutting costs by up to 90% and increasing sales by 30%.

Trusted by brands like Nestlé Purina, Arcaplanet, and Cisalfa, our AI agents enhance existing systems, making commerce faster, smarter, and more consistent.

The e-commerce automation market is vast but fragmented. While PIMs, feed managers, and SEO tools address parts of the challenge, CommerceClarity unifies them into one intelligent system that scales product data globally with speed and precision.

This funding will accelerate AI and product development as we expand our network of agents across the entire commerce stack.