Clouted is Defining The Next Era Of Distribution Marketing

Clouted, the growth system for modern entertainment - built for artists, labels, festivals, gaming studios, startups, consumer apps, and the brands that live inside culture, led by Justin Banusing, Adriel Yong, David Viray, and the team, has announced the close of a $7M seed round led by Slow Ventures, with participation from Gold House Ventures, Weekend Fund, LINE-Yahoo's Z VC, Gondor Capital, Iterative, AppWorks, Peak XV’s Surge, and a16z Speedrun. Angel investors include Gokul Rajaram, Ben Parr, Matt Schlicht (Moltbook, acquired by Meta Superintelligence), Andrew Yeung, Henry Shi (Super.com), Jeff Wu (k-id), and executives from Twitch, Airbnb, Fourthwall, Zalora, and Cameo. 

Alongside the funding round, Clouted is publicly launching its Distribution Intelligence platform, an AI infrastructure layer designed to make viral marketing more repeatable, measurable, and compounding over time.

In a world where every brand has become a publisher and organic reach is now a core growth channel, distribution has become a key competitive advantage. Yet most existing tools are built for execution rather than intelligence.

Clouted was built to replace the traditional “post more and hope it works” approach with a more intelligent, data-driven distribution model.

Clouted’s Virality Engine uses AI agents to turn brand strategy and content into autonomous, real-time campaign execution across UGC, influencers, ads, and viral formats, continuously optimizing performance.

What sets Clouted apart is that it learns from every campaign after it ends, improving future distribution and making virality increasingly repeatable over time.

Every piece of content processed through Clouted, from videos analyzed to formats tested and optimizations made, feeds back into its Distribution Intelligence layer.

The system learns which formats perform, which audiences convert, and which channels compound, making each campaign faster and more effective than the last and turning distribution into a compounding moat.

“Clouted sits at the intersection of decentralized content distribution and AI-driven scalability, solving a universal problem for brands and creators,” said Sam Lessin of Slow Ventures. “The team has built real infrastructure for Distribution Intelligence, and we’re proud to lead this round.”

“I built Clouted after experiencing the problem firsthand as a DJ and festival producer, where distribution, not talent, determined visibility and success,” said Justin Gorriceta-Banusing, CEO & Co-Founder. “The goal is to give every brand, artist, and creator the infrastructure to be heard so they don’t have to solve distribution alone.”

"Most marketing tools are execution layers that run a campaign and move on,” said Adriel Yong, COO & Co-Founder of Clouted. “The Distribution Intelligence platform learns from every campaign, improving understanding of what works and compounding that knowledge over time. That creates a long-term infrastructure advantage for early adopters.”

“The way brands market on social media has shifted, with rising noise pushing marketing into a distribution-first era focused less on content quality alone and more on how it is distributed,” said Eric Aaberg, Head of Marketing at Clouted.

Clouted is introducing “Distribution Intelligence” as a new marketing category that goes beyond execution tools.

Instead of just running campaigns, it uses AI to predict, execute, and optimize distribution continuously, learning from every campaign to improve performance over time and turn distribution into compounding infrastructure.

Clouted has generated over 1 billion views since October 2025 across campaigns on TikTok, Instagram, YouTube, and X.

The platform has executed 250+ campaigns across entertainment, music, gaming, and consumer brands, supported by a network of 100,000+ creators and clippers globally. It also runs the &FRIENDS Festival, a sold-out biannual EDM event with 30,000+ attendees and over 500 million in media reach.

The creator economy is a $234B market growing at 22% annually and projected to reach $480B by 2027, with 207M creators worldwide.

Clouted targets the gap between rising demand for UGC, trusted by 92% of consumers and driving 10x higher conversions, and low adoption, with only 16% of brands having a dedicated UGC strategy.