Client Experience Platform for Self-Care Businesses Boulevard Raises $80 Million in Series D Financing

Led by Matthew Danna(Co-Founder and CEO), Sean Stavropoulos(Co-Founder and CTO), Terri Avnaim(CMO), Brian Kreiner(CFO), Brandon Roberts(CRO), and others, Boulevard has raised $80 million in Series D Financing led by JMI Equity with continued support from Index Ventures and VMG Partners, bringing the total funding to $190 million for Boulevard till date.

Boulevard is now used to book more than 2 million monthly appointments and process nearly $5 billion annually through its proprietary payment rails.

Boulevard's growth reflects a broader boom in the self-care industry, now worth over $300B in the U.S. and $900B globally. With strong consumer loyalty—82% of appointments from returning clients—the sector shows remarkable resilience, even through economic downturns. Demand is rising across all generations, from Gen Z prioritizing appearance to Baby Boomers increasing spending faster than any other group. Medspas alone are projected to double in the U.S. between 2020 and 2026, underscoring self-care’s expanding role in everyday wellness.