B2B Marketing Automation Platform Conversion Secures $28 Million in Series A Funding

Conversion, a B2B marketing automation platform built for high-growth B2B businesses, led by founders Neil Tewari and James Jiao, has secured $28 million in Series A led by Abstract Ventures, with participation from HOF Capital, True Ventures, Antler, and top angels from OpenAI and across the AI and GTM world.

Conversion is a fast, flexible MAP built for modern B2B teams—more than just email or AI workflows, it’s a growth engine. It unifies product and CRM data, detects buying intent, and triggers the right message in the right channel at the right time. Features include an on-brand drag-and-drop builder, Magic Blocks for personalized content, reliable real-time CRM syncs, no-code lifecycle workflows, and intuitive audience segmentation. No RevOps team, no SQL—just campaigns that work. Conversion helps marketing teams move faster by making everything else easier.

Conversion was built differently—shaped by insights from over 200 marketers and developed closely with design partners. Interest grew organically, with users actively requesting access and sharing feedback. That momentum led to true product-market fit. Now trusted by 4,000+ companies like Clay, Abacum, Paraform, Warmly, and HockeyStack, Conversion has scaled to nearly 8-figure ARR in under two years by staying focused and customer-driven.