Artiso Raises More than €3 million in Pre-Seed Funding to Build the AI Operating System that Fashion Will Run On, Powered by Taste and Brand Memory
Artiso, the AI operating system built for fashion teams, led by Sarah Iglesias Hiller, Lucas Pastur Romay, and Matthias Brenninkmeijer, has raised more than €3 million in a fully equity pre-seed round led by Criteria Venture Tech, fuelling the rapid growth it has built since emerging from stealth. Swanlaab Venture Factory and Bynd Venture Capital joined the round, alongside business angels David Tomás, co-founder of Cyberclick, and Nicolaj Reffstrup, founder and former CEO of GANNI, who invests through Look Up Ventures and brings to Artiso the experience of building one of the world’s most influential contemporary fashion brands.
Artiso's Vision: An AI-Native Operating System for Fashion.
Fashion is one of the world’s largest creative industries, defined by high product volumes and constantly changing seasonal trends. This combination creates significant opportunities for AI to transform how fashion brands operate.
Artiso aims to unify the entire fashion creation process through an AI-native operating system. Today, workflows are fragmented across product lifecycle management (PLM) systems, design software, image generators, shared drives, spreadsheets, and email. As a result, valuable knowledge about best-selling designs, successful colours and previous collections is often lost between seasons.
By bringing workflows and institutional knowledge together, Artiso uses agentic AI to streamline the journey from the initial design concept to the final campaign.
Artiso Builds an AI-Native Operating System for Fashion.
Artiso works with mid-sized and enterprise fashion brands across Europe, North America, and Asia, just over a year after emerging from stealth in July 2025. Led by former Mango executive Sarah Iglesias Hiller, the company has raised an unusually large pre-seed round to accelerate growth.
Its AI-native platform connects the entire fashion creation process, from initial design and product development to imagery and marketing campaigns. By learning each brand’s archive, aesthetic, and customer preferences, Artiso personalizes outputs and reduces the time required to create a tech pack from hours to approximately four minutes.
The funding will support platform development, enterprise rollouts, and team expansion across fashion and technology.
Lucas Pastur Romay, co-founder and CPO: “We designed Artiso for the people who make fashion: creative directors, designers, pattern makers, merchandisers. It is intuitive, it remembers each brand and adapts to how every team works, and it connects every step, from the first moodboard to the tech pack and the campaign, in one operating system.”
Matthias Brenninkmeijer, co-founder and CTO: “Fashion imagery is where AI first proved its value, and Artiso takes it further: every image, sketch and tech pack is created with an understanding of the brand behind it. Our agents combine state-of-the-art generation with each brand’s own knowledge, while people stay in control of every decision. That is what turns AI from a tool into a new way of working.”
Sarah Iglesias Hiller, co-founder and CEO: “Brands no longer want to experiment with AI; they want it working across their teams. As images become abundant, what makes a brand different is its taste, and that taste lives in its archive, its bestsellers and the decisions of its people. Artiso turns that into the operating system fashion has been missing. What we see every week, from global leaders to brands in full transformation, tells us the moment is now.”
Roma Jelinskaite, Managing Director at Criteria Venture Tech: “At Criteria Venture Tech we look for teams with the ambition to build global category leaders from Europe. Artiso has a rare combination: founders who have lived the problem first-hand, a product customers already use end to end, and clear demand on both sides of the Atlantic. We are proud to lead this round and to support them for the long term.”
Nicolaj Reffstrup, founder and former CEO of GANNI: “Taste is what makes a brand distinctive. AI can’t replace it, but it can give talented creative teams extraordinary leverage. Artiso is building the infrastructure for that, from inside fashion.”
