Afori is Empowering Insurance Brokers with a New Specialized AI Platform

Afori, a new AI platform specifically for insurance brokers, led by Fabian Wesemann and Sergi Baños, has emerged from stealth mode with a €4 million pre-seed funding round led by General Catalyst, with participation from Yellow and Booom. Individual backers include industry leaders Christopher Lohmann (founder of Mulberry Ventures, former CEO of HDI and Gothaer), Chris Leifeld (founder of Thinksurance), and Garrett Koehn (CIO, CRC), as well as AI pioneers Mustafa Suleyman (CEO, Microsoft AI), Alex Rinke (co-founder and co-CEO, Celonis), and Mehdi Ghissassi (formerly of Google DeepMind).

Afori’s first product is an intelligent Outlook sidebar that automatically identifies and organizes transactions, triggering follow-up actions directly within the inbox, no system switching or extensive training required.

Brokers managing dozens of daily emails about claims, addenda, customer inquiries, or settlements often spend most of their day on processing, leaving little time for advising clients. Afori addresses this challenge, significantly reducing their workload and freeing time for core business activities.

Brokers are overwhelmed by scattered emails, documents, calls, and insurer communications, often across multiple systems. Lengthy insurance processes make it easy to lose track, creating wasted time, unclear workflows, and liability risks. Many brokers spend over half their day on administrative tasks instead of advising clients or growing their business.

Afori’s sidebar integrates seamlessly into existing workflows, requiring no system changes, new interfaces, or complex training. Operating directly within Outlook (with plans for additional channels), it understands all insurance-specific processes, helping brokers manage their workload efficiently.

Afori centralizes all broker communications, emails, files, chats, and insurer messages, into one system, automatically recognizing and organizing information in the correct context. Its AI classifies content, checks for missing documentation, and generates intelligent follow-up tasks, keeping workflows clear, complete, and traceable.

Afori’s digital helpers automate routine tasks like drafting emails, reviewing documents, and managing reminders, freeing brokers and back-office staff to focus on client advice and service. By reducing manual work, Afori increases efficiency, improves customer experiences, and allows teams to handle higher volumes with the same resources.