Stord Raises $250M Series F at $3B to Advance the Physical Intelligence Layer for Commerce

Stord, powering commerce for the world's best brands, led by Sean Henry, Jacob Boudreau, and the team, has announced a nearly $250 million Series F funding round at a $3 billion valuation, led by existing investors doubling down on the company’s accelerating growth and expanding market leadership. The round included Strike Capital, Kleiner Perkins, Founders Fund, Franklin Templeton, Baillie Gifford,  G Squared, Bond, and Lux, among others.

The raise accelerates Stord’s mission to provide independent brands with a full commerce stack to own direct-to-consumer relationships.

Alongside the funding, the company launched Stord Labs, an initiative focused on advancing physical intelligence and building a unified infrastructure layer for independent commerce.

Sean Henry said that independent brands have historically been unable to compete with Amazon’s consumer experience due to its scale and investment, and that Stord aims to level the playing field. He described Stord as a complete commerce stack combining fulfillment, software, and AI to improve speed, cost, and delivery performance, with compounding advantages from its integrated network and emerging “physical intelligence” capabilities.

Stord has launched Stord Labs, a physical intelligence lab based in its Atlanta headquarters, focused on developing and validating agentic AI, robotics, and advanced automation using live order data from its production network.

The lab enables testing in real operational environments before deploying validated systems across nearly 100 facilities, positioning Stord Labs as an applied environment for building and scaling physical intelligence within supply chain operations.

The combination of physical infrastructure, vertically integrated technology, and large-scale operational data creates a compounding advantage for Stord.

With models trained on live fulfillment data across nearly 100 facilities, ~$15B in annual GMV, 8B+ data points per year, and packages reaching nearly one in four U.S. households, each order improves network efficiency, speed, and cost. Stord Labs serves as the environment where this data-driven flywheel is further accelerated.

Amazon’s dominance in U.S. e-commerce, controlling over one-third of online commerce, is driven less by storefront or payments and more by Prime, which reset consumer expectations around fast, reliable delivery across all retailers.

Stord operates in the layer that follows checkout, where independent brands are typically left to manage fulfillment, customer experience, and post-purchase infrastructure on their own.

Owning the direct customer relationship enables brands to retain margin, data, and re-engagement opportunities, while platform dependency leads to margin compression and loss of customer visibility.

When Imran Jawaid partnered with champion fighter Sean O’Malley to launch Doingwell, a performance nutrition and hydration brand, the focus was on delivering Prime-level consumer experiences independently.

The approach emphasized ownership of the customer relationship and the use of an intelligence layer to personalize orders and enhance the end-to-end consumer experience beyond basic fulfillment.

Imran Jawaid said that after running over $50M in Amazon FBA sales and experiencing instability with third-party logistics providers, working with Stord enabled more flexible product testing and data-driven decision-making. He contrasted Amazon’s system, which treats products as SKUs, with Stord’s approach, which preserves brand-level control and visibility across fulfillment and customer experience.

Stord has grown revenue more than 10x over the past four years, now powering over $15B in annual GMV with packages reaching nearly one in four U.S. households.

Growth accelerated after 2023, with vertical integration across fulfillment, software, and data enabling faster AI adoption and improved operational efficiency across the network. The software business is expanding faster than the core business, with strong growth in 2025 and Q1 2026 driven by its Consumer Experience suite and AI products.

Customers scaling across channels, including brands like True Classic, use Stord’s integrated infrastructure to support omnichannel expansion across DTC, retail, and in-store operations.

Josh Bultz said that as True Classic expanded from a DTC business into an omnichannel operation, Stord enabled the operational backbone for that growth. He highlighted support for complex kitting, retailer compliance, and high-velocity fulfillment through a unified network, along with the adoption of Stord’s AI features to improve business insights and decision-making speed.

Stord operates nearly 100 fulfillment locations globally, including ~20 company-operated sites and ~80 partner sites, all running a unified operating system.

More than 1,000 brands, including AG1, True Classic, Goodr, Jolie, Native, and Fatty15, use the platform to manage direct-to-consumer relationships. The company has completed 8 acquisitions and now operates a network of over 4,000 people, including 200+ across engineering, product, data science, and infrastructure teams.

John Lagomarsino said that commerce infrastructure is built once, noting that early discussions with Sean Henry showed how Stord is combining software, physical infrastructure, and AI to turn fulfillment into a competitive advantage. He added that the rise of agentic purchasing will increasingly favor vertically integrated platforms and expressed support for deepening Strike Capital’s partnership in the round.

Ilya Fushman said that modern commerce has created significant operational complexity for brands and that the next infrastructure layer must connect physical networks, software, and intelligence behind every consumer experience. He noted that Stord combines scaled fulfillment infrastructure, purpose-built software, and AI trained on millions of deliveries, transforming fulfillment into a source of speed, clarity, and customer trust, with Kleiner Perkins’ conviction in the company strengthening since its initial investment in 2019.

Steven Gmelin said that ALOHA’s direct-to-consumer experience depends heavily on post-checkout trust, and that Stord enabled a Prime-like delivery experience while preserving the brand’s Amazon channel strategy. He noted that Stord AI helps detect and prevent operational issues before they impact customers, shifting DTC fulfillment from reactive problem-solving to proactive brand experience management.

Separately, Victor Tam said Stord’s combination of network scale and technology provides operational stability during ongoing supply chain disruptions, while StordAI delivers real-time insights and improved responsiveness across operations.

Arjan Singh said that as Jolie scaled, Stord enabled reliable fulfillment across direct and wholesale channels while improving post-purchase experience and operational efficiency.

He added that StordAI provides instant visibility into inventory and order status, reducing operational overhead and allowing greater focus on brand building.

Separately, Nick Stachel described StordAI Chat as a powerful operational tool that enables instant answers on inventory and supply chain metrics without manual reporting, effectively acting as a real-time intelligence layer for operations.