Siro Bags $50 Million to Scale its AI-Powered Coaching for Sales Representatives.

Founded by Jake Cronin, AI-powered sales representative training platform Siro secures $50 Million in Series B led by SignalFire with participation from 01Advisors, Saumil Mehta(CPO, Square), Songe LaRon(Squire) & Dave Salvant(Squire), Michael Stoppelman(former Yelp), & Ding Zhou(former Snap).

During his college days, Jake used to sell knives door to door and later expanded his business, hiring a few junior sales representatives. But it was hard to always be on the ground & train these junior representatives. Inspired by his own experience, during his days at McKinsey, Cronin started coding the first version himself.

Siro trains models for specific industries like HVAC, Home Improvement, Plumbing, Garages, Solar, Windows, Political Canvassing, etc.