Serval is Building the New Era of Enterprise Automation and Service Management

Serval, a unified help desk, access management, and automation platform with a built-in AI agent workforce, led by Jake Stauch and Alex McLeod, has raised $75 million in Series B funding, led by Sequoia with participation from Redpoint, Meritech, First Round, General Catalyst, Evantic, Sound Ventures, Radical Ventures, and others, bringing the total funds raised to $127 million since August and valuing the company at $1 Billion.

This pre-empted round reflects Serval’s rapid evolution from an IT tool to a full enterprise platform, now deployed across HR, Finance, and Legal, not just for automation, but as a system of record replacing legacy platforms. The speed of this adoption has been striking.

In just 90 days since Series A, Serval has:

• Grown revenue by 500%

• More than tripled headcount

• Expanded from IT automation to a horizontal platform used by HR, Finance, Legal, Security, and Engineering

• Replaced incumbent ITSM tools for multiple customers, becoming their system of record

Legacy ITSM platforms relied on complex, brittle workflows, making automation slow and hard to maintain. Serval leverages AI to turn a single natural language description into a fully tested, published workflow, usable by humans or AI agents. Workflows are explainable, auditable, permissioned, and traceable, supporting enterprise adoption.

By combining the automation engine with a complete ITSM system of record, Serval centralizes operational work, enabling customers to automate over 50% of IT tickets, onboarding/offboarding, access provisioning, compliance, and reporting workflows.

AI automation that began in IT quickly expanded across the enterprise:

• HR: Automated employee lifecycle changes, benefits updates, PTO management, and HRIS writes

• Finance: Virtual card fulfillment, spend limit updates, and end-to-end procurement workflows

• Legal: NDAs and contract workflows launched directly from Slack

Customers realized they no longer needed siloed tools; workflows could be built instantly within Serval. Sequoia noted that the combination of strong customer feedback and a system of record enabling horizontal automation is comparable to ServiceNow sixteen years ago.

Sequoia pre-empted the round for three key reasons:

1. Real and Universal Pain: IT bottlenecks slow entire organizations; Serval solves this at its foundation.

2. Product Impact: Serval delivers what legacy ITSM couldn’t: high automation, increased employee satisfaction, and freed IT capacity.

3. Team and Talent Density: Top talent is joining Serval, with strong references and momentum reinforcing confidence.

Customers aren’t just adopting Serval; they are building core operations on it.

This raise enables the next era of enterprise service management, including:

• Accelerated hiring in engineering and go-to-market

• Expanded AI agents for complex enterprise workflows

• Enhanced ITSM and asset management for large enterprises

• Deeper automation across HR, Finance, Legal, Security, and Engineering