Profound Raises $20 Million to Lead the Future of Answer Engine Optimization.

Co-founded by Dylan Babbs(CTO) And James Cadwallader(CEO), the Marketing Empowerment Platform Profound has raised $20 Million in Series A led by  Kleiner Perkins with Khosla Ventures, NVIDIA NVentures, Saga Ventures, South Park Commons and SV Angel, plus angels; Andrew Karam (Applovin), Jordi Hays (TBPN), Guillermo Rauch (Vercel), Karim Atiyeh (Ramp), Jordan Singer (Mainframe), David Senra (Founders Podcast) and Kevin Wang (Braze).

Ilya Fushman, partner at Kleiner Perkins joins the board of directors, drawing on decades of insight gained from shaping industry-defining software businesses.

AI is transforming marketing as consumers shift from search to chat. These conversations already drive 10% of referral traffic—projected to hit 50% and $2.5T in commerce by 2027. In just nine months, Profound has become the go-to for Fortune 100 marketers shaping their AI presence. And they are just getting started.