Novig Secures $18 Million in Series A, Becomes Fastest Growing Sports Prediction Market

Novig, a sports prediction market, led by Jacob Fortinsky and Kelechi Ukah has secured $18 million in Series A led by Forerunner, with participation from Y Combinator, NFX, Perceptive Ventures, and Gaingels. Since launching in September, Novig has seen nearly a 100x rise in monthly trading volume across Novig Coins and Novig Cash, surpassing $2 billion in annualized volume for Novig Cash.

Novig’s growth has been fueled by a lean team, word of mouth, and a community that truly understands the product. With 3x higher user retention than peers, the growth has been organic and bottom-up — a strong signal of product-market fit. What began with Novig providing liquidity has now evolved into a platform where over 90% of trades are peer-to-peer, exactly as designed. Accessibility has also played a key role: every new user starts with free Novig Coins and Cash, making it easy for anyone to experience the platform risk-free.

Novig, now the #1 sports prediction market in the U.S., has raised new funding to scale its team, expand into more sports and market types, and enhance its product with features like new payment methods, a full web app, and social tools. Fueled by organic, community-driven growth and a 100x increase in trading volume since launch, Novig is redefining peer-to-peer prediction markets with transparency, accessibility, and unmatched user engagement, positioning itself as the obvious choice for sports fans seeking a fair, fun, and dynamic way to play.