Notch is Joining Open AI

Notch, an autonomous performance marketer, led by Vinay Jain and Aman Jain, has announced that OpenAI is acquihiring the company.

Why Notch Was Built?

After two years of building Notch, the team identified an opportunity to use AI to help businesses create and test better advertising. Fragmented workflows across research, briefing, production, testing, and optimization highlighted the need for a more connected approach combining creative judgment with execution.

This led to a focused bet on AI agents capable of understanding brands, maintaining context across workflows, and turning ideas into live advertising campaigns.

What Building Taught Notch?

Notch evolved into a connected AI workflow bringing creative strategy, design, and performance marketing together around a shared understanding of each business.

The platform now aims to help teams develop brand-aware AI agents that generate ideas, create ads, and optimize campaigns, with human direction and approval. Working closely with advertisers highlighted the importance of context, memory, feedback, and thoughtful product design beyond model capabilities alone.

Notch Founders Join OpenAI.

Vinay and Aman, co-founders of Notch, are joining OpenAI, bringing experience in building AI-powered advertising tools and developing products shaped by real-world customer needs. The move marks their next chapter in advancing AI through continued learning, experimentation, and product innovation.