Nectar Launches an AI Agent to Automate Creator Discovery and Outreach for Brands

Nectar, an AI-native OS for social, led by sisters Misbah Uraizee and Farah Uraizee, is launching a new AI agent designed to take a lot of the manual work out of influencer marketing, from finding the right creators to contacting them, managing partnerships, and tracking results. 

Nectar has launched its Creator Agent, an AI-powered tool that automates influencer discovery, outreach, and campaign management. The agent searches more than 300 million creator profiles, analyzes content and brand safety, identifies potential partners, and manages communications, contracts, and campaign logistics. It also tracks creator relationships and emerging talent, reducing the manual work involved in managing large-scale partnerships.

The launch comes as brands increasingly invest in creator marketing, with U.S. creator advertising spending projected to reach $44 billion in 2026. Nectar joins companies such as Aspire and GRIN in developing AI agents to streamline influencer marketing.

“Brands can share voice guidelines in any format, and Nectar picks up the rest from their history,” CEO Misbah Uraizee tells TechCrunch. “On top of that sits a set of proprietary guardrails that keep every draft on tone and in context. Nectar understands what is being said in a video, reads the tone of the conversation, and knows the difference between a quote post on X and a TikTok comment section. A brand should not sound identical in both, and with Nectar it doesn’t.”

Creator Agent also identifies personal milestones in creators’ lives, such as engagements, new babies, and marathon finishes, and suggests personalized messages or gifts to help brands build more meaningful relationships beyond one-off campaigns.

The feature is available globally, covering Instagram and TikTok creators. Nectar plans to expand access through its Model Context Protocol (MCP), enabling teams to use the agent through AI assistants including Claude, ChatGPT, Gemini and Copilot, as well as custom-built agents.

In May 2026, Nectar raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund, a joint initiative with Anthropic.