How Profound is Building the Marketing Platform for the AI Era

Profound, an optimization platform for AI and LLM search for brands, led by James Cadwallader and Dylan Babbs, has raised a $96M Series C funding at a $1B valuation, led by Lightspeed Venture Partners, alongside Sequoia Capital, Kleiner Perkins, Evantic, Saga Ventures, and South Park Commons.

Introducing Profound Agents

Profound gives marketing teams AI-powered visibility into brand mentions, sentiment, and performance. Previously, turning insights into action required multiple tools.

Profound Agents now combine orchestration and automation directly in the platform, creating a single system for insight-to-execution. Leading brands like Target, Walmart, Figma, and MongoDB use it to automate operations while keeping humans in control of strategy.

The platform integrates with HubSpot, Google Workspace, Gamma, Parallel AI, Vercel, and more, with new integrations added regularly.

Building a Platform

Profound Agents enable businesses to do more with less, supported by a powerful workbench designed to create a new role in marketing: the Marketing Engineer.

To advance this vision, the Profound Ecosystem launches with training, certification, an agency marketplace, and Profound University, equipping marketers to master Agents and Answer Engine Optimization.

After a transformative 18 months, the team looks ahead to the next 18 years of building for customers they are deeply grateful for.