How Cosmos is Building a Personal Experience that People can Actually Save and Recall

Cosmos, a next-gen social app built for a great personal experience through images, led by Andy McCune and Luca Marra, has secured a $15M Series A co-led by Shine Capital and Matrix, with participation from GV, Accel, Plug and Play, and Anthony Casalena, founder and CEO of Squarespace. Ethan Daly from Shine has joined the company's board.

Images have long been a powerful and universal form of expression, shaping desire, identity, and imagination. Over time, the internet shifted from intentional visual inspiration to noisy, decontextualized content, eroding spaces where images could truly belong.

Cosmos was created to restore meaning and context to visual culture, a living archive where images can be saved, revisited, and valued with intention. What began as a side project quickly resonated with designers, artists, and creative teams seeking tools that matched their standards and respected authorship.

Since raising a $6 million seed round and launching publicly, Cosmos has grown primarily through word of mouth to millions of users, with over 10 million images saved each month. Featured by Apple and ranking #1 in the App Store’s Design category across multiple countries, Cosmos has become a shared destination for creative inspiration.

As its audience expands beyond traditional creative roles, Cosmos is evolving from a tool into a place, designed to give visual culture a home once again.

Cosmos is evolving to make visual inspiration more connected, expressive, and intentional. Saving images is now instant, with content living directly on profiles to organically reflect individual taste, while clusters remain optional for deeper organization. Profiles gradually form a clear visual identity through accumulated saves.

A redesigned social graph introduces a discovery-focused following feed, enabling exploration of creative worlds through people rather than performance.

To address loss of attribution in visual culture, Cosmos now restores credit and context by identifying creators, origins, timelines, and cultural lineage for images across the web, ensuring images retain meaning, provenance, and roots.