Hightouch Raises $150 Million to Build the AI Platform for Marketers

Hightouch, reinventing marketing with AI, led by Tejas Manohar, Josh Curl, and Kashish Gupta, has raised $150M at a $2.75B valuation, led by Goldman Sachs and Bain Capital Ventures, with participation from Amplify Partners, ICONIQ Capital, Sapphire Ventures, and TD7, the venture capital arm of The Trade Desk.

While the funding marks an important milestone, the primary focus remains on building products that solve real customer problems. At its core, the plan is straightforward:

• Build a comprehensive marketing context layer

• Deploy agents to generate on-brand content and surface opportunities

• Equip agents with tools for real-time, personalized marketing across channels

• Continuously learn and feed insights back into the context layer

• Repeat rapidly and iteratively

From Customer Data to Agentic Marketing

Hightouch is widely known for helping define the Composable CDP, building on the data warehouse to enable marketers to self-serve audiences, orchestrate journeys, and activate data across channels for leading brands.

The next phase focuses on evolving this foundation into a full marketing context layer, combining customer data with brand knowledge, creative assets, and external signals, while building an agentic marketing platform on top to drive more intelligent and autonomous execution.

The Goal: Empower Marketers

The marketer of the future is evolving into a high-leverage generalist, defined by taste, judgment, and creativity, while agents handle execution at speed.

In practice, this shift is already visible. At a large financial services institution, agent-driven workflows across acquisition and lifecycle marketing have significantly accelerated creative production, expanded reach, and improved conversion performance, replacing dozens of manual journeys and driving substantial incremental revenue.

A lean growth team can now achieve what once required extensive coordination across multiple teams, operating with a level of speed and ownership that was previously unattainable. This model is quickly becoming the standard for agentic marketing.

Context, Content, and Orchestration — Wrapped in Intelligence

Hightouch’s approach to agentic marketing rests on three core layers.

The first is context. Agents rely on rich, continuously updated inputs, customer data, behavior, channel performance, product details, brand guidelines, and more. By integrating directly with marketing channels, creative tools, and asset systems, the platform ensures decisions are grounded in live, evolving data.

The second is content infrastructure. Generic AI often fails to meet brand standards, producing inconsistent or inaccurate outputs. This is addressed through a brand-aware context layer that guides generation, evaluates quality, learns from feedback, and manages the full lifecycle, from creation to collaboration, compliance, and approvals.

The third is orchestration. Effective marketing depends on delivering the right content to the right audience at the right time. The platform unifies audience building, journey execution, cross-channel activation, measurement, and continuous learning into a single loop, now fully accessible to agents.

The first end-to-end product built on this stack, Ad Studio, ensures performance marketers can continuously generate and deploy high-quality creative without bottlenecks.

Hightouch offers two primary ways to access and use its capabilities. The most common today is marketer-initiated, where a prompt is submitted based on a specific question or business problem.

The second emerging modality is agent-initiated, where always-on agents continuously monitor context and data, surface opportunities, and recommend actions. When relevant insights are identified, they are presented for validation and execution.

AI should work where you do

The company believes there’s an opportunity for companies to radically simplify their technology stacks, vendor sprawl, and the sheer number of tools marketers must use to do their work.

The company plans to make Hightouch both the place where marketers work directly and the core infrastructure on which their AI tools run.

Inherently, marketing is visual, collaborative, and complex. Agentic marketing isn’t just about prompts. Hightouch built purpose-built tools like a visual editor for emails and image/video ads directly into the platform.

That said, as more work takes place in AI tools, Hightouch travels with them: MCP integration means agents running in Claude, ChatGPT, Gemini, or any enterprise AI can tap into Hightouch directly.

Composability has always been foundational, but AI is reshaping how marketing workflows are built. This shift creates an opportunity to dramatically simplify the technology stack behind them.

The direction is toward a model where an entire marketing program can run on just three components: a data warehouse, an AI system of choice, and Hightouch.