Euka AI Brings Its TikTok Shop Playbook to Instagram, Launching the Operating System for Creator Commerce

Euka AI, the largest affiliate marketing platform on TikTok Shop, led by Jeremy Ding and Kevin Wang, has announced its expansion beyond TikTok, launching an Instagram integration with Shopify-connected fulfillment that lets brands run their entire creator program across platforms from one system. The launch builds on Euka's $5 million seed round led by Susa Ventures and Creator Ventures, and comes as the company surpasses $4 billion in GMV driven for brands, roughly 5% of all TikTok Shop sales.

Founded in 2024, Euka now powers six of the top 10 TikTok Shop brands, including Comfrt’s community of 600,000 creators. More than 17,000 brands use the platform, with access to over 4 million indexed creators. Earlier this year, TikTok Shop named Euka the winner of its 2026 Catalyst Award for driving the highest incremental GMV growth for brands.

"Euka is the operating system for creator commerce, and people buy from people," said Jeremy Ding, co-founder and CEO of Euka AI. "We turn thousands of authentic creators into a brand's highest-performing sales channel, starting on TikTok Shop and now everywhere interest-based discovery drives buying."

One Creator Program Across Every Platform.

Euka replaces fragmented creator management with a unified CRM spanning TikTok, Instagram, and soon YouTube. Brands can discover creators using performance data, automate outreach, manage samples and payouts, and track sales and commissions from a single platform.

Key capabilities include creator discovery, trend and social intelligence, AI-powered outreach, creator contests, Meta Ads integration, and Euka MCP for querying creator-program data through Claude.

We have trusted Euka to run our TikTok Shop growth and affiliate program for a while, so we jumped at being one of the first to test the Instagram and Shopify beta," said Julia Carter, Affiliate and Partnerships Growth Leader at True Classic. Beta, "Having our entire creator and affiliate program in one omnichannel operating system gives us real efficiency and a full view of our program that we never had before. It allows us to take our established scale on TikTok and open the floodgates to thousands of new creator partnerships across new channels."

A Creator App that Earns More.

Euka’s creator app connects 55,000 creators with vetted brands through a live marketplace, one-tap pitches, and in-app guidance on pricing, hooks, and negotiation. The platform also automates links, approvals, and payouts. Top creators earn up to $100,000 per month, while more than 1,000 earn $25,000 or more monthly.

"Euka turns affiliate marketing from an art into a science," said Misha Gordon-Rowe, Partner at Susa Ventures. "We are confident in Jeremy and Kevin's ability to scale well beyond the more than $4 billion in GMV they have already helped drive." 

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