Complir Raises €1.7 Million to Help Retailers Manage Global Compliance with AI Infrastructure

Complir, bringing clarity and speed to product compliance, led by Tine Kühnel, Gustav Bang, Marc Kaa Brejner, and Rasmus Lind, has secured €1.7 million in pre-seed funding led by Vendep Capital, with participation from Likeminded, Plug and Play, Xpress, JHJ Seed Capital, and business angels including Kraen Østergaard Nielsen, Per Thau, and Neil S. W. Murray.

Retailers now face a landscape where cross-border selling is both a commercial and compliance challenge. Every product launch requires navigating diverse regulations, overlapping documentation, and extensive manual checks, while rising safety and transparency requirements from regulators make adaptability critical for maintaining a competitive edge.

Complir’s platform tackles growing compliance complexity by consolidating product data and using AI to automate workflows such as labelling, testing, risk scoring, documentation, and regulatory monitoring. By replacing spreadsheets and scattered PDFs, teams gain a connected view of products and spot risks earlier. Its AI agents quickly surface market-access requirements, letting retailers expand product lines and enter new markets without delays.

Complir currently serves major Scandinavian retailers across textiles, toys, cosmetics, electronics, and home goods. The new funding will accelerate product development, expand category coverage, enhance ERP, PIM, and PLM integrations, and support entry into additional EU markets, helping European retailers export safe, transparent, and compliant products worldwide.

“Our mission is to make it easy for European retailers to launch products anywhere in the world, safely, confidently, and without drowning in paperwork,” said Gustav Bang, CEO of Complir.