Cleo Labs Raises €1.5 Million to Automate Product Regulatory Compliance at a Global Scale

Cleo Labs, building an automated product compliance for global brands, led by Anaelle Guez, Naomie Halioua, and Alexandre Bloch, has raised a €1.5 million funding round led by Larry Berger, with participation from Kima Ventures, Financière Saint-James, and several prominent figures from the tech ecosystem, alongside additional funding from Deel.  

The round will support technology development, drive European expansion, and prepare for entry into the U.S. market.

A growing challenge driven by global regulatory complexity

Companies operating across borders face an increasingly fragmented and fast-evolving regulatory landscape. Even a relatively simple product, like a connected bike helmet, can require compliance with hundreds of rules spanning materials, certifications, labeling, and export controls before reaching the market.

The cost of non-compliance runs into the hundreds of billions of dollars globally, driven by recalls, fines, and customs disruptions. Despite this, many organizations still rely on spreadsheets or outdated systems.

As regulatory demands expand through frameworks like Digital Product Passport, CSRD, and ESG, the RegTech sector is accelerating. Businesses are now required to manage rising complexity at scale without sacrificing speed or competitiveness.

“Our ambition is to transform regulatory compliance from a constraint into a strategic lever. With AI, anticipation replaces reaction.”

— Naomie Halioua, Co-Founder, Cleo Labs

Cleo Labs: automating product compliance at a global scale

Cleo Labs has built an AI platform to automate regulatory compliance for companies selling physical products internationally.

At its core is MARIA (Multi-Agent Regulatory Intelligence Architecture), a proprietary system that monitors over 25,000 regulatory bodies across 106 countries. Insights are validated through a human-in-the-loop process, ensuring legal reliability.

The platform addresses two core needs: pre-launch regulatory mapping, generating detailed compliance checklists by product and market, and continuous monitoring, with real-time alerts and impact analysis.

As a result, teams can process significantly more regulations without additional hires, reduce compliance timelines, and anticipate risks before they affect product launches. Companies like Decathlon already use the platform to accelerate and secure global expansion.

“Teams still spend significant time manually analyzing complex, evolving regulations using inadequate tools. Cleo Labs enables faster, more reliable, and scalable processing by automating these workflows.”

 — Anaëlle Guez, Co-Founder

A first round to structure growth

Cleo Labs has raised its first funding round led by Larry Berger, with participation from Kima Ventures, Financière Saint-James, and operators including Boris Paillard, Ambre Soubiran, Stéphanie Zolesio, and Charles Sutton. The round also includes a scout investment from Accel.

The company also won The Pitch by Deel, ranking first in the regional final at Station F, earning funding from Deel, and qualification for the global final in Dubai.

This milestone supports accelerated product development, expanded platform capabilities, and commercial growth across Europe, while preparing for international expansion, particularly into the United States.