AI Search Optimization Platform Profound Raised $35 Million in Series B

Profound, an optimization platform for AI and LLM search for brands, led by James Cadwallader and Dylan Babbs, has raised $35 million in Series B led by Sequoia Capital, with participation from Kleiner Perkins, Khosla Ventures, Saga VC, and South Park Commons.

Marketing platforms of the past were read-only. Profound is read/write, a control center that not only delivers insights but also generates AI-optimized content in one click.

Powered by cutting-edge reasoning models and billions of real-time signals, Profound is built to push the boundaries of what modern marketing technology can do. Realizing this vision requires solving ambitious engineering challenges, supported by world-class talent and infrastructure, which are key areas of focus for the upcoming Series B deployment.

Marketing to AI is emerging as a critical new challenge, now reaching board-level conversations at major enterprises. Profound was even mentioned by Reddit’s CEO during the Q2 earnings call. As AI becomes the dominant consumer of content, it’s clear that thousands of businesses will eventually depend on Profound to craft marketing tailored for superintelligence, not humans.